I believe that Mick has had a problem with his appeal to fans in his tenure here. That may be changing with the reponse to the fight during the X game. Mick's response was deemed not only appropriate, but showed his passion for UC. If Mick can keep that passion and demonstrate it more to fans, he may attract more people to the games.
I've thought Mick had a PR problem. There were no personalities to get fans excited. Bob HUggins was a big persona, and his players were fan favorites. That has been lacking since Huggs left Clifton. Is it back? I think so, but still needs cultivating. More public appearances by Mick (a la BK) could go a long way to develop a relationship between Mick and fans.
I attended a UCATS riverboat trip last summer and Mick was onboard, but you wouldn't have known it. There was no buzz. Somehow Mick needs to boost himself and his program.