On the face of it a 22 per cent decrease in season ticket sales sounds terrible. But that 22 per cent is utterly devoid of context. It is just a number plucked from thin air that can be contrived to mean almost anything. This of course is the reason that Bill Koch ran with that particular angle. He is a miserable old man who is constantly floating in negativity like a seriously malfunctioning submarine.
But the real situation should not send anyone running for the hills about the state of the program. UC Football is still on solid ground now by almost any measure, and will continue to be. Season ticket sales are down this year yes. 12,348 sold as of today down from 15,899 last season. A decrease is a decrease, yes. But the perspective is lacking with how people are treating this news. The 12,348 season tickets sold is still either the second or third highest total in school history.*