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Heisman Campaign Commences: Desmond Ridder Joins Coach Fickell for Weekly Cincinnati Presser

COLLEGE FOOTBALL: SEP 04 Miami OH at Cincinnati Photo by Ian Johnson/Icon Sportswire via Getty Images

The Luke Fickell era at Cincinnati has been characterized not only by success on the field. It has also been characterized by the creation of a distinct football culture at Cincinnati.

Desmond Ridder exemplifies this new culture. Not only has he emerged as a star. Ridder has also became a great face for the Cincinnati program. He is a great role model who represents the University with class and dignity.

At this week’s presser, Ridder took questions from the press following Coach Fickell’s typical weekly question and answer period.

Ridder spoke for about 20 minutes about last week’s game as well as this week’s preparation for Temple. This has the feel of a tiptoe into a Heisman campaign. Get Ridder more and more exposure. Every time he is put in front of a microphone, he sells himself and University of Cincinnati football well.

Check out Coach Fickell and Desmond Ridder’s comments below: