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Cincinnati's Associate A.D. Discusses Challenges Of Selling Bearcat Sports

UC's Associate A.D. Brad Wurthman discusses challenge of selling University of Cincinnati sports.


For those of you interested in the business side of college sports and specifically, sports at the University of Cincinnati, the Tao Of Sports podcast has an interview with UC’s Associate Athletic Director Brad Wurthman.



Wurthman and host Troy Kirby discuss the challenges of selling Bearcat sports against not just the Reds and Bengals, but the numerous universities in the area.

There's a bit of discussion related to how Cincinnati has worked to fight the national trend of falling student attendances. If you follow UC's social media channels, you have probably seen how much emphasis the school has put on selling out the student sections for football and basketball, as they are the key to ensuring a lively atmosphere and home-field advantage. Playing football at Paul Brown Stadium this season will provide its' own set of challenges, but we should expect the university to pull out all the stops in 2015 once Nippert reopens to ensure students and the general fan are engaged.

Wurthman came to UC in 2007 after working for the Canadian Football League team in his hometown, the Hamilton Tiger-Cats. Given how the CFL learned to own and market it's differences to the American game, it'll be interesting to see how Wurthman and his team tailor their approach to selling Bearcat sports if they continue to sit outside the ‘Power 5' conferences.

While there aren't any huge revelations about the state of the department, there is some insight into the approach Cincinnati has taken to market themselves. Here's the link to the episode.